PROJECT:
“Kindtech” is a start-up company dedicated to helping people with mental health through their app, “Good Mood”. Their mission is to offer caring support with AI chatbots, so that everyone receives the help they need when they're feeling down. With the slogan "Elevate Mood with Your AI Friend," their vision is to ensure that everyone has easy access to quick and helpful emotional support, creating a community where people feel supported and uplifted.

DESIGN CONCEPT:
I designed the branding for Kindtech’s app, Good Mood, using the Pixolism font for a modern touch. The logo features a distinctive 'G' with a circle and dot design in the middle, symbolizing focus, balance, peace, and unity, all in a calming light blue and green gradient.

I chose deep blue, white, and light purple for the app's other elements to convey trust, clarity, and serenity. The aim was to create a memorable and soothing visual identity that reflects the app’s mission of providing comforting mental health support.

My purpose was to make this brand identity reflect a welcoming vibe, showing that Good Mood is a trusted friend always there to help whenever someone needs support.