PROJECT:
“Hope Away from Home” is a charity-based organisation. Their aim is to create a beautiful world for refugee artisans and make them self-sufficient, empowered, and capable of displaying their own handmade products while maintaining sustainability. They run a local shop named “Display Centre,” where the refugee artisans produce and sell handmade products with love. Their slogan is, “Come and see us.”

DESIGN CONCEPT:
I created a customised logo for Display Centre with a Hope Bird
symbolizing freedom and new beginnings. The primary colours
I used are blue, yellow, and green, which indicate trust, confidence, happiness, optimism, growth, and sustainability.

While working on their brand presentation, I focused on the vibrant colours, which attract customers to buy their handmade products and create a community connection.

Overall, the branding reflects the core values of empowerment, sustainability, and transformative impact on the lives of refugee artisans. My purpose was to ensure the visual identity aligned with
the organization’s mission, making it more recognizable and memorable.