PROJECT:
“Save the Puppies” is a social organisation that works for dogs in need of temporary and long-term care. They run a dog care home named Puppyjoy. Their mission is to ensure the health care, personal care, good food, and warmth so that every dog feels happy and secure during their stay with them. Their vision is to create a nurturing environment for puppies when their owner/parents are unable to be with them due to other responsibilities.

DESIGN CONCEPT:
I created a distinctive and welcoming brand identity that aligns with their mission and vision. I designed the wordmark logo Puppyjoy in a simple and clean style to ensure clarity and versatility.

The colour palette I used in their brand identity indicates specific emotions: Red symbolizes love and compassion. It represents the care and affection Puppyjoy provides to the dogs. Yellow conveys happiness and energy. It reflects the joyful and lively environment Puppyjoy aims to create. Light purple suggests calmness and care. It embodies the gentle and caring nature of the services provided. Dark purple represents trust and quality, which indicates the standard of care and the reliable services Puppyjoy offers.

I tried to give this visual identity that enhances recognition, builds trust and fosters an emotional connection between pet owners and carers which reflects the nurturing and joyful atmosphere Puppyjoy provides.