PROJECT:
“Exotic Water” is a company that makes and distributes sparkling water called Tropical Twist. Their main product is made with fresh natural ingredients with an added mix of fresh fruit pulp, such as lemon, watermelon, and blueberry. They are available in local supermarkets and convenience stores. Their target audience is people who like to have healthy drinks throughout their busy day. They want to show that sparkling water can be just as healthy and energising as conventional fizzy drinks.

DESIGN CONCEPT:
The concept behind this branding was to create a vibrant and appealing soda can and logo for the new product, "Tropical Twist." I chose a wordmark logo using the font Nectarine Demo, selected for its playful yet elegant style, embodying the tropical freshness and natural essence of the product.

For the soda can design, I used wave patterns and tropical fruits such as lemon, watermelon, and blueberry to create a realistic and vibrant visual appeal. This approach not only enhances the can's attractiveness but also makes it more inviting, encouraging consumers to purchase this flavorful sparkling water.

To make the branding stand out, I used a colour scheme of red, sky blue, and light green to evoke an energizing, calming, and refreshing feel. I believe this design approach appeals not only to health-conscious consumers but also offers an exciting and desirable alternative to traditional fizzy drinks.